Alax Rutella, CPS

This consultant provides internationally certified advice on:

• establishing and improving your personal/ professional brand
• defining appropriate dress, grooming and manners guidelines for the workplace

Bio and Experience

Alaxandra has been in fashion for over 10 years. She began working in retail at age 16, after Abercrombie and Fitch recruited her for her sense of style. But this fascination with creating started long before her first job. She would happily come home from kindergarten to stencil her fathers Architectural blueprints. This soon turned into an obsession with singing and she started vocal lessons at age 7. Alaxandra later competed and succeeded in many singing endeavors. By age 19, she had already made her way through retail and filled high positions such as 'Specialist' at Lord and Taylor for Jones New York and Ann Klein, where she learned about merchandising, fitting different body types and color. Alax took a regular retail sales position at Lester's of Greenvale, and in a short three months was promoted to the select Visual Merchandising team due to her sales and creative abilities. As her interest for this form of art peaked, she was asked to be a co-stylist for a fashion shoot in the Village Connection, a magazine for the town of Huntington, where she styled using high-end designers such as Helmut Lang, Vince., AG and many others. Alaxandra decided to start blogging in 2011 in order to showcase her abundant creative talents. Since then she has been asked to model and style different designers' products on her blog as well as her blog/personal Instagram @thefashimite. After some time, Alax took a full time online stylist/buyer/coordinator position for online jewelry site, wwwsadeesayscom which moved her creative talents into areas of visual styling using tools such as polyvore and other creative networks. After deciding to gain more knowledge and expertise to mix with her hands on experience, Alaxandra decided to become a Certified Elite Personal Shopper. She now has the complete package to bring an affordable service to the table for any budget. Alaxandra currently works full time at The Gibson in Manhasset, where she is able to fully channel her inner fashimite abilities by styling and shopping for her clients. Each person gets the full attention they deserve coupled with fashion expertise. While there, Alax sparked an idea which she calls 'RUNWAY to REALITY' in which she uses everyday girls to model outfits which she styles and photographs herself. What sets Alaxandra apart from the rest? Her perfectionist attention to detail and fit, along with honesty. "There is no such thing as fashion rules when it comes to being daring and fun, but start with the basic proper fit and build your wardrobe from there."

Consultant has certified with Fashion Image Institute and is qualified to work with private, individual and corporate clients.

Digital Badge Earned

Testimonial